K2BTools
A developer-tools company whose site had to feel as sharp as the product.
- A Client-First component system the marketing team ships pages with, solo.
- Trilingual on Webflow Localization — es / en / pt from one CMS.
- Eight-plus products made legible without burying the buyer.
- Strategy
- Development
- Client-First System
- Webflow Localization
A whole product suite, three languages, one team to run it.
K2BTools builds tooling that accelerates GeneXus development — eight-plus products, from web and mobile generators to auditing and AI. The site had to make that range legible without burying the buyer, ship in Spanish, English and Portuguese, and stay editable by the marketing team. Motion had to signal engineering quality without dragging the page down.
A component system the team ships in three languages.
I built the marketing site in Webflow on Client-First, with GSAP doing the heavy lifting — scroll animations that read as craft, reduced-motion aware. The whole thing runs on Webflow Localization across three languages (Spanish, English, Portuguese), componentized and CMS-driven, so the team ships solution pages, articles and success stories in any locale without a developer in the loop.
Eight-plus tools, each its own clear page — a Client-First component system, tuned to stay light under GSAP motion.
A clear path from tool to purchase — pricing and plans laid out so the buyer never has to dig.
Three languages on Webflow Localization — Spanish, English and Portuguese from one CMS, articles and success stories the team ships itself.
Componentised and trilingual — the marketing team ships in any language, solo.
Launched on Client-First and handed off documented: the marketing team ships in any locale. Measured on the live site, the build scores clean.
