True North Jerseys
A custom-kit brand that lives on detail. The store had to show it.
- A CMS-driven catalog the family-run team runs and grows themselves.
- Native Webflow Ecommerce + custom-quote flow, wired in on-brand.
- Built to scale — new product lines drop in as components, not rebuilds.
- Strategy
- Web Design
- Development
- Webflow Ecommerce
- Webflow CMS
A premium, made-to-order product on a generic shelf.
True North makes custom hockey and baseball jerseys in BC — sublimated, reversible, embroidered, the craft is the whole pitch. But that detail is exactly what a stock template flattens into a grid. The brand needed a store that felt as considered as the product, kept the catalog easy to run, and put the path to a quote one tap away.
A store that shows the craft before it asks for the sale.
I built the storefront end to end in Webflow on native Webflow Ecommerce, with a CMS-driven catalog and GSAP scroll-tied reveals that let each kit breathe. Product lines — hockey, baseball, team apparel — are structured so the family-run team adds and edits everything itself, with the cart and quote flow wired in without leaving the brand.
A bold “built different” brand, front and center — action photography and scroll-tied reveals that mirror the craft, not a generic grid.
Hockey, baseball and team apparel, CMS-driven — sublimated, reversible and embroidered options the team manages without code.
Webflow Ecommerce wired in, on-brand throughout — the order and quote path stays one tap away the moment intent lands.
The store finally feels like the product — considered, bold, and theirs to run.
Shipped on Webflow and handed off clean: the team adds kits from the CMS. The numbers below are measured on the live store.
